Glossary B2B
Benchmark
Metrics that can be used as reference points or a process for comparing a company’s performance metrics—such as products, services, web conversions, or advertising platform results—with industry standards or leading competitors to identify areas for improvement and optimize marketing strategies.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
