Glossary B2B
Customer Contribution
Customer contribution refers to the total profit margin a company earns from an individual customer over a specific period, often calculated over the customer’s lifetime. Unlike revenue, which represents total sales, customer contribution focuses on profitability by considering costs associated with acquiring, serving, and retaining that customer.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
