Glossary B2B
Cost Per Click (CPC)
Cost per Click (CPC) is a digital advertising metric that represents the amount an advertiser pays each time a user clicks on their ad. It is commonly used in pay-per-click (PPC) advertising across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and other search and social media networks.
The formula for CPC is:
CPC = Total Ad Spend ÷ Total Clicks
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