Glossary B2B
Click-Through-Rate (CTR)
Click-Through-Rate (CTR) is a key digital marketing metric that measures the percentage of users who click on an ad, email, or web page link after seeing it. It is an important indicator of engagement and ad relevance, helping businesses assess the effectiveness of their marketing campaigns.
The formula for CTR is:
CTR = (Total Clicks ÷ Total Impressions) × 100
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