Glossary B2B
Google Ad Exchange
Google Ad Exchange (AdX) is a real-time digital advertising marketplace where advertisers and publishers buy and sell ad inventory programmatically. It operates as a premium, auction-based platform that allows advertisers to bid on high-quality ad placements across websites, mobile apps, and video content.
AdX connects advertisers, agencies, and Demand-Side Platforms (DSPs) with publishers who offer their ad space through Supply-Side Platforms (SSPs). Unlike Google Ads, which primarily focuses on small to mid-sized advertisers, AdX caters to large publishers and premium brands, offering greater control over ad placements and pricing.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
