Glossary B2B
Real-Time Bidding (RTB)
Real-Time Bidding (RTB) is an automated auction process used in programmatic advertising that allows advertisers to bid for ad impressions in real time. Each time a user visits a webpage or app that serves programmatic ads, an instant auction occurs—within milliseconds—where advertisers compete to display their ad to that specific user.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
