Glossary B2B
Opt-In
Opt-in is the process by which a user gives explicit, informed consent to receive marketing communications, offers, or to be added to a company’s contact or subscriber database. It is a key principle in permission-based marketing and is crucial for maintaining data privacy compliance, especially under regulations like GDPR and ePrivacy.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
