Glossary B2B
Intent Data Platforms
Intent data platforms are tools that collect, analyse, and interpret behavioural signals from potential buyers to determine their purchase intent. These platforms help businesses identify which prospects are actively researching products or solutions, allowing for more targeted, timely, and effective outreach.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
