Glossary B2B
Positioning Statement
A clear, concise sentence that defines a brand’s unique value proposition, its target audience, and the differentiation that sets it apart from competitors. It serves as an internal guide for how a product, service, or brand should be communicated in the market and reflected across all marketing, sales, and customer touchpoints.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
