Glossary B2B
PPC (Pay Per Click)
A digital advertising model in which advertisers are charged each time a user clicks on one of their ads. Commonly used across platforms like Google Ads, Bing Ads, and social media networks, PPC is a form of performance-based marketing designed to drive traffic, leads, or conversions.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
