Glossary B2B
Custom Audiences (Meta)
Audiences created within Meta Ads Manager using first-party data provided by the advertiser. This data can originate from sources such as customer email lists, website behaviour (via the Meta Pixel), mobile app activity, or past engagement with the brand’s content on Meta platforms.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
