Glossary B2B
Google Display Network (GDN)
An extensive advertising network managed by Google, comprising millions of partner websites, mobile apps, blogs, news pages, and video-sharing platforms. It allows advertisers to place visual ads—including banners, interactive media, and videos—in relevant contexts, reaching potential customers beyond standard search results.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
