Glossary B2B
SEO (Search Engine Optimisation)
A digital marketing strategy aimed at improving a website’s visibility and ranking in organic (unpaid) search engine results. It involves optimising multiple elements, including keyword usage, high-quality content creation, website structure, technical performance, and backlink generation. Effective SEO ensures that websites align closely with user search intent and search engine algorithms, making them more relevant and easily discoverable.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
