Glossary B2B
Self-Serve Solutions
Business-to-business (B2B) offerings designed to enable clients to independently purchase and implement products or services without direct assistance from sales or customer support personnel. These solutions typically use intuitive digital platforms or interfaces, allowing customers to research, select, customise, purchase, and manage services at their own convenience.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
