Glossary B2B
Success Study
A detailed, real-life case illustrating how a customer effectively utilised a company’s product, service, or solution to achieve specific, measurable outcomes. Success studies typically outline the customer’s initial challenges or objectives, describe the implemented solution, and present tangible results or improvements such as increased revenue, cost savings, enhanced efficiency, or improved customer satisfaction.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
