Glossary B2B
X Ads
The advertising platform of X (formerly known as Twitter), designed for businesses and marketers to create, manage, and optimise paid campaigns across the social media network. X Ads allows advertisers to reach targeted audiences through promoted posts, video ads, and follower campaigns, with options to define objectives such as website traffic, engagement, app installs, lead generation, or brand awareness.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
