Influencer Marketing Funnel Calculator

Building a B2B Influencer Marketing strategy requires selecting the right creators, activating credible voices and ensuring measurable impact on pipeline. Estimate the revenue and ROI of your campaigns through our calculator.

How to use the calculator

We have created the Influencer ROI calculator to help you estimate the real impact of your collaborations. You only have to fill in the boxes with an *, and the calculator will automatically calculate reach, engagement, leads and potential revenue.

Each field includes a short explanation to help you define realistic assumptions, such as average engagement rate, click-through rate, conversion rate or deal value. If you have any questions, feel free to contact us.

Influencer Marketing ROI Calculator
The revenue associated with an average customer, for a 1 year period
The amount of money that will be placed in media influecers.
The cost per 1000 impresions
The number of times that your campaign has been shown
The amount of engagements per impresions
The amount of engagements in your campaign
The number of people that contact you through several actions
The proportion of contacts that will result in an SQL
Sales qualified leads, or leads qualified for sales treatment
The proportion of SQL that will result in a request
The number of times your product or service will be requested. A request indicates that there has been a formal sales document exchange with the prospect, for instance a quotation
The Cost per each Request
The proportion of requests that will result in an actual customer
Companies that have hired your services or brought your products
The amount each Customer costs
The return on the investment for 1 year

Need a B2B influencer strategy that drives revenue? Let Gotoclient help you activate the right voices and generate real business impact.

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