gotoclient gotoclient
COVID-19 CONTACTO
  • Services
    • Services

    • LinkedIn Ads
    • Google Ads
    • Inbound Marketing B2B
    • Generative Engine Optimisation
    • Thought Leadership
    • Influencer Marketing
    • Sales Outreach
    • B2B Lead Generation
    • Channel loyalty Programmes
    • B2B & Consumer Promotions
    • Workshops, Training and Consultancy
      • LinkedIn Lead Generation
  • Guides
    • The Google Ads Guide
    • The B2B Lead Generation Guide
    • The Inbound Marketing Guide
    • The Consumer Promotions Guide
    • The Channel Loyalty Guide
    • The Modern Sales Guide
    • The LinkedIn Sales Navigator Guide
    • The LinkedIn Ads Guide
  • Tools
    • Checklists
      • B2B Lead Gen Campaign Checklist
      • B2B Inbound Marketing Checklist
      • Promotional Campaign Checklist
      • Channel Loyalty Checklist
    • Calculators
      • Google Ads ROI Calculator
      • Thought Leadership ROI Calculator
      • LinkedIn Ads ROI Calculator
      • Influencer Marketing ROI Calculator
      • Prospecting ROI Calculator
    • Templates
      • Lead Scoring Template
      • Promotional Campaign Template
    • SEO Audit
    • Glossary
    • Crucial B2B Stats
  • About
    • About

    • Contact
    • About
    • Clients Testimonials
    • Success Stories
    • Awards
    • Porfolio
  • Blog
  • Contact
  • English
    • Spanish
    • Catalan

The LinkedIn Ads


The B2B lead generation


The B2B Inbound marketing


The Channel loyalty program


The B2B and Consumer promotions


The LinkedIn Sales Navigator Guide


The Modern Sales Guide


The SEM Guide

Ilustración footer
Ilustración footer

Join our team

Send your CV

Barcelona

Let's start working

Let's talk
  • Works
  • Blog
  • Frequent Asked Questions
  • Contact
  • About
gotoclient
  • About
  • ACN – Webinar-all
  • Aprovecha el Kit Digital
  • Awards
  • B2B creative trends with Hunter Johnson
  • B2B lead gen trends with David Hall
  • B2B Lead Generation for Cooltra
  • B2B Marketing Success Hub
  • B2B paid media trends with Gabriel Colombo
  • Biz Barcelona
  • Book a meeting
  • Clients testimonials
  • Contact
  • Cookies
  • Crucial optimisation insights in B2B lead generation campaigns with Justin Cook
  • Director letter: why the new normal services
  • Discover the Latest LinkedIn Ads Updates for B2B Marketers
  • EUROPEAN CONTENT AWARDS
  • Frequent asked Questions
  • Gallery of Pictures from our 15th Anniversary
  • Glossary
    • 1:1 Platforms
    • 1:Many Platforms
    • A/B Testing
    • ABM
    • Ad Networks
    • Advertising Inventory
    • Advertising Mix
    • Anchoring Principle
    • Arbitrary Budget Allocation
    • Attribution
    • Attribution Methods
    • Audience Activity
    • Audience Expansion
    • Audience Signals (Google)
    • Automated Bidding
    • Automated Purchasing
    • Average Customer Value
    • Awareness (Recognition Phase)
    • B2B Lead Generation Directories
    • B2B Offer
    • B2B Solution
    • Behavioural Segmentation
    • Benchmark
    • Bing Ads
    • Bing Places
    • Brand Awareness
    • Brand Equity
    • Brand Identity
    • Brand Physical Availability
    • Brand Prominence
    • Buyer Journey
    • Buyer Persona
    • Buyer’s Journey Stages
    • Call Tracking
    • Call-to-Action (CTA)
    • Case Study
    • Click-Through-Rate (CTR)
    • Cognitive Biases
    • Collaboration Ads (Meta)
    • Consideration Phase
    • Contact Data Platforms
    • Conversion
    • Conversion Funnel
    • Conversion Funnel Inputs
    • Conversion Funnel Outputs
    • Conversion or Decision Phase
    • Conversion Value
    • Cost per Acquisition (CPA)
    • Cost Per Click (CPC)
    • Cost Per Lead (CPL)
    • Cost Per Thousand Impressions (CPM)
    • Cost Per View (CPV)
    • Custom Audiences (Meta)
    • Customer Acquisition Cost (CAC)
    • Customer Contribution
    • Customer Journey Mapping
    • Customer Lifetime Value (CLV)
    • Customer Retention Rate
    • Data Management Platforms (DMPs)
    • Data-Driven Marketing
    • Decision Maker
    • Demand Generation
    • Differentiation
    • Digital Advertising
    • Digital Out-of-Home Advertising (DOOH)
    • Directories
    • DSP (Demand Site Platform)
    • Email Automation
    • Engagement Rate
    • Expected Customer Lifetime
    • Faxing
    • Follower Look-Alikes
    • Freemium Model
    • Frequency
    • Geographic Segmentation
    • Google Ad Exchange
    • Google Display Network
    • Google Display Network (GDN)
    • Growth Hacking
    • Hubspot
    • Ideal Customer Profile (ICP)
    • Impressions
    • Inbound Marketing
    • Influencer Marketing
    • Intent Data Platforms
    • Interest-Based Segmentation
    • Landing Page
    • Lateral Thinking (Out-of-the-Box Thinking)
    • Lead
    • Lead Nurturing
    • Lead Scoring
    • Lead-Gen Form
    • LinkedIn Ads
    • Look-Alike Audiences
    • Lookalike Audiences
    • Marginal ROAS
    • Marketing Automation
    • Marketing Mix
    • Media Investment
    • Meta Advantage+
    • Microsoft Advertising
    • Microsoft Audience Network
    • Mobile-first
    • MQL (Marketing Qualified Lead)
    • Native Advertising
    • Networking Communities
    • Non-logical State
    • Omnichannel Strategy
    • Opt-In
    • Organic Positioning (SEO Ranking)
    • Outbound Marketing
    • Paid Link Networks
    • Pain Point
    • Pay-Per-Use
    • Personalisation (Customisation)
    • Positioning Statement
    • Potential Client
    • PPC (Pay Per Click)
    • Predictive Intelligence (Purchase Intent)
    • Programmatic Advertising
    • Purchase Moment
    • Real-Time Bidding (RTB)
    • Real-Time Marketing
    • Referrals
    • Remarketing
    • Retargeting
    • ROAS (Return on Ad Spend)
    • ROI (Return on Investment)
    • RTB (Real-Time Bidding)
    • Rule of Five Ones
    • Sales Funnel
    • Sales Pipeline
    • Saved Audiences (Meta)
    • Search Advertising
    • Segmentation
    • Self-Serve Solutions
    • SEM (Search Engine Marketing)
    • SEO (Search Engine Optimisation)
    • Sequences
    • Short-Tail Keyword
    • Smart Bidding
    • Smart Link
    • Social Selling
    • Sponsored Content
    • SQL (Sales Qualified Lead)
    • Stakeholders
    • Success Study
    • Thank You Page
    • Thought Leadership
    • Total Customer Lifetime Value
    • Touchpoint
    • Trigger
    • Trigger Event
    • Trusted Advisor
    • Uniqueness
    • User Experience (UX)
    • Value Proposition
    • Video Marketing
    • Web Analytics
    • Web Scraping
    • White Hat SEO
    • Window of Opportunity
    • Word-of-Mouth (WOM)
    • X Ads
  • Google Ads ROI Calculator
  • Gotoclient
  • Gotoclient
  • Gotoclient’s 15th Anniversary
  • Gotoclient’s 15ᵗʰ Anniversary & Trend Olympics
  • Guides
    • The 2025 SEM Guide
    • The Definitive SEM Guide
    • The LinkedIn Ads definitive guide 2025
    • The LinkedIn Sales Navigator Guide
  • Guides
    • The 2025 Google Ads Guide
    • The B2B and Consumer promotions definitive guide 2025
    • The B2B Inbound marketing definitive guide 2025
    • The B2B lead generation definitive guide 2025
    • The Channel loyalty program definitive guide 2025
    • The Modern Sales 2025 Guides
  • Guides
  • Influencer Marketing ROI Calculator
  • Lead Gen | LinkedIn & Google | All accounts
  • Lead Gen | LinkedIn | Future Motors
  • Linkbuilding
  • LinkedIn Ads and B2B lead generation in 2025
  • Marketing and sales alignment with Dacia Coffey
  • Meet the Gotoclient team
  • New normal services Q&A
  • Podcast
  • Pricing
  • Privacy Policy
  • Prospecting ROI Calculator
  • Rocketship
    • MediaMarkt – Samsung
    • Wacom EMEA leadgen
  • Sales
  • SEO Audit
  • Services
    • B2B and B2B & Consumer Promotions
    • B2B and B2B & Consumer Promotions
    • B2B Lead Generation | Qualified Leads & Pipeline Growth
    • Channel loyalty programmes
    • Generative Engine Optimisation
    • Google Ads
    • Inbound Marketing B2B
    • Influencer Marketing
    • LinkedIn Ads
    • LinkedIn Ads
    • Sales Outreach
    • Thought Leadership
    • Workshops, training and consultancy
  • Terms & Conditions
  • Thank you page
  • The lead generation follow-up plan with Adrian Falk
  • The leadership in marketing agencies with Jordan Ross
  • The Public Relations trends in B2B with Jared Shapiro
  • The Ultimate LinkedIn Sales Navigator Guide
  • Thought Leadership ROI Calculator
  • Tools
    • Crucial B2B stats
    • Crucial B2B stats
    • LinkedIn Ads ROI Calculator
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
SAVE & ACCEPT