Glossary B2B
1:1 Platforms
1:1 platforms are digital tools or environments that enable direct, personalised interaction between a business representative and a potential lead or customer. These platforms support real-time or asynchronous communication, allowing for more tailored, relationship-driven engagement, especially in B2B sales and account-based marketing (ABM) contexts.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
