Glossary B2B
A/B Testing
A marketing technique used to evaluate the performance of two or more variations of a specific element—such as webpages, advertisements, emails, headlines, images, or calls-to-action—to determine which version achieves better results.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
