Glossary B2B
ABM (Account-Based Marketing)
A strategy for executing personalised campaigns targeted at specific high-value accounts, aiming to maximize the relevance of communications for these accounts and increase their conversion into customers.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
