Glossary B2B
Ad Networks
Platforms that facilitate connections between advertisers seeking ad placements and publishers offering available ad inventory across websites, mobile apps, and digital properties. They aggregate advertising spaces from multiple publishers, enabling advertisers to efficiently purchase ads at scale and reach targeted audiences based on specific criteria, such as demographics, interests, location, or browsing behaviours.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
