Glossary B2B
Audience Signals (Google)
A feature within Google Ads that uses artificial intelligence and machine learning to provide advertisers with automated recommendations for audience targeting. It analyses real-time user data, browsing behaviours, and historical campaign performance to identify potential audience segments most likely to achieve campaign objectives, such as increased conversions, improved engagement, or greater return on ad spend.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
