Glossary B2B
Awareness (Recognition Phase)
The phase in which a potential customer begins to recognize their problem or need. At this stage, they are not actively looking for solutions yet but start to become aware of a situation that requires attention.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
