Glossary B2B

Hubspot

HubSpot is an all-in-one marketing, sales, customer service, and CRM platform designed to help businesses attract, engage, and retain customers using inbound marketing strategies. It provides a suite of tools that automate and optimize marketing campaigns, sales processes, and customer interactions.


Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.


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