Glossary B2B
B2B Offer
A B2B offer refers to either a value proposition that communicates the benefit of a product or service to a business customer, or a specific piece of content or incentive designed to engage a prospect at a particular stage in their buyer journey. It plays a crucial role in generating interest, nurturing leads, and driving conversions in business-to-business marketing.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
