Glossary B2B
B2B Solution
A comprehensive offering tailored specifically for business-to-business clients, which combines products, services, support, expertise, and other tangible and intangible components designed to address a client’s specific challenges or objectives. Unlike a standalone product or service, a B2B solution represents the complete package delivered by a brand, encompassing customisation, ongoing customer support, integration capabilities, consulting, training, or maintenance. Solutions aim to provide clear value by addressing the client’s underlying needs or pain points holistically, enabling stronger, long-term relationships.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
