Glossary B2B
Brand Awareness
The extent to which potential customers can recognise, recall, and associate a brand with its distinctive qualities, products, or services. It represents how familiar a target audience is with a brand and its offerings, influenced by factors like brand visibility, consistent messaging, advertising efforts, and customer experiences.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
