Glossary B2B
Buyer’s Journey Stages
The buyer’s journey consists of the key phases a customer goes through before making a purchase. It helps businesses understand how prospects move from problem awareness to decision-making, allowing them to tailor marketing and sales strategies accordingly.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
