Glossary B2B
Call-to-Action (CTA)
A portion of content aimed at inducing the reader, viewer, or listener to take a specific action to continue their customer journey.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
