Glossary B2B
Consideration Phase
The consideration phase is a crucial stage in the buyer’s journey where a potential customer identifies a problem or need and actively explores solutions. At this point, they move beyond awareness and start researching different options, comparing products or services, and seeking insights to make an informed decision.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
