Glossary B2B
Conversion
A conversion occurs when a user takes a desired action that moves them to the next stage in the customer journey. This action varies based on the business goal and could be anything from filling out a form, signing up for a newsletter, making a purchase, or requesting a demo. Conversions are key indicators of marketing and sales effectiveness.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
