Glossary B2B
Conversion Value
A monetary amount assigned to specific user actions or events deemed valuable within the buyer journey, reflecting their importance in achieving business objectives. These actions, known as conversions, include purchases, leads generated, subscriptions, sign-ups, downloads, or inquiries.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
