Glossary B2B
Digital Out-of-Home Advertising (DOOH)
A form of digital advertising displayed in public or semi-public environments, typically on screens located in high-traffic areas such as shopping centres, airports, train stations, streets, gyms, or office buildings. Unlike traditional static billboards, DOOH allows for dynamic, real-time content updates and interactive features.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
