Glossary B2B
Digital Advertising
A type of online advertising that uses visual elements such as banners, images, animations, or videos to promote products, services, or brand messages across websites and apps. These ads are typically placed on third-party platforms through ad networks or programmatic exchanges and are designed to capture attention and drive awareness, engagement, or conversions.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
