Glossary B2B
Email Automation
Email automation is a marketing technique that uses software to send targeted, personalized emails based on customer behavior, actions, or predefined triggers. It enables businesses to engage with leads, nurture prospects, and retain customers efficiently without manual intervention.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
