Glossary B2B
Follower Look-Alikes
Follower look-alikes are audiences that share similar characteristics, behaviors, and interests with a brand’s existing social media followers. Platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter) use machine learning and audience modeling to identify these users, enabling advertisers to expand their reach effectively.
This approach is commonly used in social media advertising and audience targeting to attract new followers or potential customers who are likely to engage with the brand.
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