Glossary B2B
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed description of the perfect customer for a business, based on characteristics of companies or individuals that are most likely to benefit from its products or services. It helps businesses focus on high-value prospects and optimise their sales and marketing efforts.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
