Glossary B2B
Landing Page
A landing page is a dedicated web page designed for marketing or advertising campaigns, created to capture leads, drive conversions, or promote a specific offer. Unlike standard web pages, landing pages are highly optimized for a single objective, making them a crucial tool in performance marketing and lead generation.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
