Glossary B2B
Lead-Gen Form
A Lead-Gen Form is a pre-filled form embedded within LinkedIn ads that allows users to submit their information without leaving the platform. It simplifies the lead collection process by using pre-populated fields based on the user’s LinkedIn profile, reducing friction and increasing conversion rates.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
