Glossary B2B
Microsoft Advertising
Microsoft Advertising (formerly Bing Ads) is Microsoft’s paid advertising platform, enabling businesses to display ads across search engines like Bing, Yahoo, and AOL, as well as on the Microsoft Audience Network—which includes native placements on Outlook, MSN, Microsoft Edge, and other partner sites.
Similar in functionality to Google Ads, Microsoft Advertising allows advertisers to run search, shopping, and display campaigns, targeting users based on keywords, demographics, interests, and device types. It supports text ads, responsive ads, product ads, and audience ads, offering advertisers a broad reach within a highly engaged user base.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
