Glossary B2B
Native Advertising
A form of paid media where advertisements are designed to match the look, feel, and function of the platform on which they appear. These ads integrate naturally with surrounding content, making them less disruptive and more likely to be perceived as relevant or valuable by the audience.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
