Glossary B2B
Non-logical State
A non-logical state is a creative phase in which rational judgments and structured thinking are intentionally set aside to allow for free, spontaneous, and unrestricted idea generation. This state fosters innovation by removing conventional constraints, enabling individuals or teams to explore unconventional, bold, and imaginative solutions.
Often used in brainstorming, design thinking, and creative problem-solving, the non-logical state encourages divergent thinking—where multiple possibilities are explored without immediate evaluation or criticism.
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