Glossary B2B
Paid Link Networks
Platforms or services that facilitate the purchase and placement of backlinks or advertising spaces across multiple websites, typically with the intent of artificially manipulating search engine rankings. These networks sell links to advertisers seeking to boost website authority or visibility in search results. However, because paid link networks violate search engine guidelines—particularly Google’s policies—they are considered unethical SEO practices.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
