Glossary B2B
Pain Point
A pain point is a specific problem, challenge, or frustration that a potential customer experiences and is actively seeking to resolve. It represents a gap between a customer’s current situation and their desired outcome, making it a key motivator behind purchasing decisions.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
