Glossary B2B
Personalisation (Customisation)
Personalisation, also referred to as customisation, is the practice of tailoring content, products, services, or experiences to match the individual preferences, behaviours, or characteristics of a specific user. It aims to deliver more relevant, engaging, and valuable interactions that resonate with each customer’s unique needs or interests.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
