Glossary B2B
Predictive Intelligence (Purchase Intent)
Predictive intelligence in purchase intent refers to the use of AI, data analytics, and behavioural tracking to anticipate when a prospect is likely to make a purchase. By analysing past interactions, search behaviour, and engagement patterns, businesses can identify high-intent buyers and optimise marketing efforts accordingly.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
