Glossary B2B
Purchase Moment
The purchase moment is the critical point in the decision stage of the conversion funnel when a lead is fully ready and willing to commit to a product or service. It represents the culmination of the buyer’s journey—after awareness and consideration—when the prospect takes decisive action, such as making a purchase, signing a contract, or confirming a subscription.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
