Glossary B2B
Referralss
Leads generated when individuals or businesses are directed to a company by third-party recommendations. These recommendations typically come from satisfied customers, business partners, employees, or personal contacts who have had positive experiences or established trust relationships with the company. Referrals often result from word-of-mouth marketing, testimonials, direct introductions, or referral programmes designed to encourage existing clients or employees to recommend the company to others.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
