Glossary B2B
Retargeting
An advertising approach that serves personalised ads specifically to individuals who have previously engaged with a brand, website, or product. This interaction can include actions such as viewing a webpage, adding items to a shopping cart, or clicking on an advertisement.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
